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NAB 2012 7

If I’ve learned one thing, it’s that every job has its perks and its pitfalls. One of the perks about what I do is I get to travel and work with numerous universities across the country all year.

Each spring I run a program for Sony called, The Sony Student NAB Experience Sony Student NAB Experience Program 2012Program. This program brings 40 or more students from university film, broadcast and communication programs across the country to work for Sony at the National Association of Broadcasters Conference (NAB Show) in Las Vegas Nevada. This conference is the world’s largest event covering filmed entertainment and the development, management and delivery of content across all mediums.

This year’s conference is April 6th to April 11th and we have 51 students from 17 schools participating.  I am really looking forward to working with the students and following their careers in the future.

Sony Student NAB Experience Program 2012To read about the history of the program and the school’s participating in 2013 read my corporate blog post here.  Each week until the show opens I will be focusing on the schools and their students so be sure to look for those posts too!

If you will be at NAB make sure you visit the Sony Booth and say hello to the students! Booth C11001

What will you see? From HD to 4K and production at all levels, Sony is displaying a range of products and technologies in its NAB 2013 exhibit. Sony is showcasing camcorders, cameras, switchers and displays for news, live production, presentation and more. Attendees can see Sony’s full line of 4K acquisition technologies – the F65, with its 8K sensor, and the new F55 and F5 4K cameras, plus a full line of 4K-related accessories, giving content creators new levels of flexibility and creative options for acquisition and production. Sony is also showing its full line of Super 35 mm professional camcorders, the expanded family of XDCAM HD422 technologies including the new PMW-160 handheld camcorder, and the newest MVS production switchers that combine performance and affordability for schools, corporations, houses of worship and more – the MVS-3000, MVS-6520 and MVS-6530 models. In professional display, Sony is adding a range of new enhancements to its PVM and LMD display models and is also showcasing its OLED professional master monitoring technology, with models designed for used in editing, dallies review, graphics generation, and special effects; a series for technical image evaluation; and flagship models for cinematic production with wider gamut display and following the Digital Cinema Initiative recommendations for imaging. Sony’s full range of professional technologies is focused on customers’ diverse production requirements, designed to meet their needs today, and tomorrow.